Shop Hoodies
A plain layer that goes with everything.
Hoodies in eight earth tones, with one small mark on the chest and nothing else to shout about.
The hoodie is the part of the Neutrals range you will probably wear most. Easy to throw on, easy to layer, no logo across the chest.
Flat colour or Cloudfade
Eight flat colours, chalk through to black, each with the Its.That. mark printed small in CMYK on the left chest. Three of them, stone, taupe and charcoal, also come as Cloudfade, where a soft cloud texture is faded into the ground colour. From across a room it looks plain. Up close you get weather.
The fit
A straightforward hoodie shape, not oversized and not cropped. It sits under a jacket without adding bulk, and the joggers come in the same colours if you want a matching set.
Printed to order in the UK by Contrado. Starting from £75. UK delivery £4.99, free on orders over £50.
The flat colours run chalk, mist, stone, oat, taupe, ash, charcoal and black. Stone, taupe and charcoal also come in Cloudfade, a soft cloud texture faded into the ground colour, so it reads as depth rather than as a print. The colour is printed rather than dyed after cutting, so it stays even across every seam.
Printed to order in the UK by Contrado. Starting from £75.
Hoodies: your questions answered
What is Cloudfade?
Our own finish. A soft cloud texture is faded into the ground colour, so the hoodie reads as plain from a distance and textured up close. It comes in stone, taupe and charcoal.
Do the hoodies match the joggers?
Yes. The joggers come in the same eight colours and the same three Cloudfade grounds, so a matching set is one colour picked twice.
How do the hoodies fit?
A regular hoodie shape, cut to layer rather than oversized or cropped. Each product page has a size guide with flat measurements and the size range for that colourway.
How much is delivery?
UK delivery is £4.99, and free on orders over £50. Everything is printed to order in the UK and with you in 3 to 7 working days. The full details are on our Shipping & Returns page.
Can I send it back?
Because each piece is made for you, we replace or refund anything that arrives faulty or misprinted, and we cover the return postage. You also keep your legal right to cancel within 14 days of delivery. See our Refund and Returns Policy for how it works.
