11 pieces
Geometry
Black on white or white on black, one geometric rule per print, run all the way round the tee and onto the bomber.
Creativity
CREATE IVITY
Geometry, CMYK and word-art, worn loud.
Three lines: all-over geometry prints, colour-dip shorts and tees, and word-art backprints. Printed to order in the UK.
Shop by line
Three lines, one loud wardrobe
Open a line to see every piece in it.
10 pieces
Word-art
One word repeated until it turns into texture, printed big across the back in raw or CMYK.
41 pieces
Colour dips
Sweat shorts that grade from clean into charcoal, cyan or yellow down the leg, and every quote tee dipped in cyan, magenta, yellow or charcoal.
The wall
Everything stuck to it
Out in the wild, worn loud. Drag it sideways.
The family
One tag, three words
Clips
In motion
The same prints, out and moving.
Wear it with
Loud prints, and the pieces that let them do the talking.
Our Creativity collection is for people who think in shape and colour. Geometry, CMYK, colour dips and word-art, printed big.
Geometry
Geo Blocks, Geo Mesh, Geo Halftone and Geo Scatter are monochrome, black on white or white on black, with one geometric rule each. Blocks for hard edges, mesh for depth, halftone for the dot structure you normally only see under a loupe, scatter for controlled chaos. They print as all-over designs across the tees, and the Geo Mesh and Geo Scatter bomber jackets carry the same artwork onto a heavier shell.
Colour dips
The dip pieces take the dip-dye idea and make it deliberate. Charcoal, cyan and yellow sweat shorts grade from clean into saturated colour down the leg, so the colour lands where the movement is. They sit next to the geometry prints without competing with them.
Word-art
Rise, Radiate, Thrive and Graffiti are built from type alone. A single word is repeated, rotated and packed until it becomes texture, then printed large across the back. Most come in two finishes: raw, which keeps the type in one tone, and CMYK, which splits it into the process inks so the letters sit slightly out of register on purpose.
New pieces land when they are ready, not to pad the page. Only from Its.That.
Creativity T-shirts: your questions answered
What is a CMYK t-shirt?
CMYK is the four-ink process every printer uses: cyan, magenta, yellow and key black. Most designs hide the separation. Ours show it. The CMYK word-art tees split each letter into the process inks and offset them slightly, so the mechanics of the print become part of the artwork.
What are your geometric print t-shirts?
Geo Blocks, Geo Mesh, Geo Halftone and Geo Scatter. Each takes one geometric system, hard-edged blocks, layered mesh, printer halftone dots or scattered shapes, and runs it across the whole garment. Geo Mesh and Geo Scatter also come as bomber jackets.
Do you make dip dye t-shirts?
We make colour dips, which give you the dip-dye look with none of the mess. The colour grades from clean at the top into full saturation at the bottom, printed rather than dyed, so it stays exactly where it should. You will find them on the sweat shorts here, in charcoal, cyan and yellow, and as colourways on the Positivity quote tees, in charcoal, cyan, magenta and yellow.
What is a word-art t-shirt?
A design built entirely from type. Rise, Radiate, Thrive and Graffiti repeat, rotate and pack a single word until it reads as texture, then print it large across the back. Most come in two finishes: raw, which keeps the type in one tone, and CMYK, which splits it into the process inks.
How do all-over print t-shirts work?
The artwork is printed onto the fabric panels before the garment is sewn, so it carries hem to hem and straight over the seams instead of sitting in a rectangle on the chest. Every garment is cut from printed cloth, so the pattern lands slightly differently on each one.
What size should I order?
Every product page carries a size guide with flat measurements. The all-over print tees are a regular fit, so take your usual size, or size up for a looser feel. If you are between sizes, measure a tee you already wear and match the chest width.
How do I wash an all-over print or CMYK tee?
Machine wash cold, inside out, on a gentle cycle, with a mild detergent and no bleach or fabric softener. Tumble dry low or dry flat. Do not iron directly on the print. Treated that way the colour holds.
Are the designs limited?
Everything is printed to order, so nothing sells out in a size. The designs themselves do rotate, and the geometry and dip pieces are developed as small runs of ideas rather than endless variations. Follow @its_._that on Instagram to catch new ones.
Keep looking
Plain grounds for loud prints.
