For the thinkers, dreamers, and the different.
All our most creative designs live here. View our range of creative t-shirts and other creativity-based merchandise below.
Our Creativity collection is for the people who think in pictures. Who see patterns where others see chaos, connections where others see coincidence, and art where others see everyday life.
Right now, the collection features our Left/Right Brain Thinking series — designs that visualise the tension between analytical and imaginative thinking, between logic and instinct, between what you're told to be and what you actually are.
This collection is small by design. We'd rather have a handful of genuinely original pieces than fill a page with filler. New designs are added when they're ready — not when they're forced.
Designs here will be varying and specific to each item. Only available from Its.That.
The left side of the brain is believed to largely help with our logical thinking and algorithmic processing tasks, whereas the right side has all of its colourful flairs.
Only from Its.That.
The idea that creativity isn't just an artistic skill - it's a way of seeing the world. The Left/Right Brain series came from thinking about how people with different cognitive styles - including neurodiverse thinkers - are often told one way of processing the world is right and the other is wrong. We disagree. Both hemispheres matter. Both are worth celebrating.
We're intentional about what we add. The Creativity collection is a space for genuinely original, conceptual design — not volume. We're working on new pieces that meet that bar. When they're ready, they'll land here. Follow @its_._that on Instagram for updates.
There's definitely overlap in spirit — both collections celebrate unconventional thinking. The Creativity collection is broader and more abstract, while the Neurodiverse collection speaks more directly to the ADHD, autism, and neurodiversity experience. They sit well together.

Drop your email and we'll send a one-time code — plus first dibs on new drops.