ALL ABOUT US
WHY SHOP WITH ITS.THAT.?
We're an independent clothing brand from the Wirral, UK. Everything we make is printed to order - no stock sitting in a warehouse, no fast fashion waste. Just quality tees made specifically for you, dispatched within a few days.
Premium fabric. Every shirt uses the best base t-shirts available, the same quality fabric used by leading streetwear brands. Soft, durable, and built to hold a print.
Professional printing. We use direct-to-garment (DTG) digital printing. That means full-colour designs with sharp edges and vibrant colours that hold up wash after wash.
Designs with meaning. We don't make generic graphic tees. Every collection - Positivity, Nature, Bootleg, Creativity, Neurodiverse - has a point of view behind it.
Fair pricing. Tees from £20. Free UK delivery on orders over £40. Simple. Sign up to the newsletter for offers & reductions!
WE ARE ITS.THAT.
Founded in the Wirral, UK in 2024, Its.That. is an independent clothing brand built around three things we truly believe in: positivity, nature, and neurodiversity. We make graphic tees that say something - about the world, about you, and about the things that make life a bit brighter.
Every design starts from a feeling.
A walk along the coast.
A moment of realising you’re not alone in how your brain works.
A quote that hits different.
We take those feelings and put them on a shirt, printed to order and built to last.
Why Its.That.?
The name is intentionally open. It’s that feeling you can’t quite put into words. It’s that design you spot across a room and have to have. It’s that moment of recognition when someone sees your shirt and just gets it.
We believe clothing can be a conversation - and we want to be part of yours.
Our Collections
We make Positivity T-shirts with uplifting messages for when you (or someone you know) needs a reminder that things are good.
We make Nature T-shirts printed with real photography, from sunsets & coastlines to botanical close-ups - because wearing a piece of the outdoors is the next best thing to being in it.
We make Bootleg T-shirts with cheeky parody twists on iconic brands, because fashion shouldn’t take itself too seriously.
And we make Neurodiverse designs - celebrating ADHD, autism, and the beautifully different way some brains see the world.
Quality You Can Feel
Every Its.That. tee is printed with professional direct-to-garment (DTG) digital printing. That means colours that pop, designs that hold up through wash after wash, and a fabric that feels as good as it looks.
We don’t do fast fashion. We print to order so nothing goes to waste.
Based in the Wirral. Shipping Across the UK.
We’re a small independent brand based in Wirral, Merseyside. Every order is handled with care and dispatched within 3–5 working days. We offer free UK delivery on orders over £40, and our returns policy is simple and fair.
Got a question or just want to say hello? Drop us a message — we actually read and reply to every one.
